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To make it easier on you, we’ve compiled the common questions and answers below: Is it better to post at night or in the morning? There are lots of questions about the best times to post on Instagram. However, the best time to post on Instagram on Sunday is between 8 am and 2 pm. Sunday is the worst day to post on Instagram, so the engagement is relatively low in general. The best time to post on Instagram on Saturday is in the morning between 9 am, and 11 am. The best time to post on Instagram on Friday is between 9 am and 2 pm, although the 9 am slot offers higher engagement. The best time to post on Instagram on Thursday is between 10 am and 2 pm, or later at 6-7 pm. That's a reasonably broad window, and the peak times for engagement are observed at 11 am and 2 pm. The best time to post on Instagram on Wednesday is between 7 am and 4 pm.

The 7 pm slot was found to offer some of the highest engagement levels! Wednesday posting slot The best time to post on Instagram on Tuesday is between 10 am and 3 pm, or later at 7 pm. The best time to post on Instagram on Monday is between 11 am and 2 pm. Note that the times below are listed in Eastern Standard Time (EST). These optimal times for posting are scientifically proven because they were obtained by analyzing large bodies of data and insights from various sources including HubSpot, Later, and other influencer marketing software companies. The scientifically-proven best times to post on social media Then, you can use analytics to gradually zero in on posting times that bring in the most engagement and adjust your schedule accordingly. In general, it's a good practice to design your initial posting schedule according to the average best posting times for your region and experiment a bit.

There is no single 'best' time of the day to post on Instagram because the ideal posting time depends on factors such as: What is the best time of day to post on Instagram?